BikeFit was an innovative garage-based small business focused on using biomechanic principles to help cyclists to ride pain free. While they had a loyal following in the elite cycling community, they had difficulty expanding their message to a more profitable market.
Working with the husband & wife founders, we developed a multi-year development plan of increasing brand opportunities, with the initial project to identify key user groups and market channels. Once key targets were identified, the team continued to build out a robust brand presence, including logo design, packaging, web and app user interface, and physical product design.
Over the course of five years of consultancy, BikeFit expanded to a nationally recognized brand, and was recently acquired by the largest bike distribution company in the United States.
Project: Help a mom & pop business develop into a nationally recognized brand.
Duration: Periodic consultancy over the course of five years.
Result: Expanded to a nationally recognized brand, sold to the largest bicycle distribution company in the US.