A game everyone can play
The founders of Delta Athletics had been involved with youth sports for nearly 25 years, and they were tired of the broken promises made to young athletes. Too often families signed their athlete up to play on a traveling sports team, only to experience limited play, ever-changing schedules, minimal coaching involvement, and high travel costs.
That’s why Delta Athletics made three commitments to every client: professional coaching for every athlete, a local, consistent schedule, and budget-friendly monthly pricing. But attempting to deliver the message in a chaotic marketplace was a daunting task. Delta needed a brand persona that delivered reliable professionalism to the marketplace.
A complete brand identity, product roadmap, and marketing calendar were created to guide internal efforts. Over the course of 18 months Delta Athletics grew from a single facility to a business operating locations in two states.
Project: Build a reliable brand position for a rapidly-growing small business.
Duration: Ongoing periodic consultancy from 2020 until present.
Result: Stabilized sports training offerings in their markets, with a growth rate between 20-30% year over year.